​○ This study aims to analyze the overall actual operational conditions of local wholesale markets within the province, and come up with the direction and strategies for innovative agricultural product distribution in response to evolving distribution environments and government policies.

○ The innovation Strategies for agricultural products distribution in the local wholesale market can be summarized as follows.

○ In order to respond to the online market, it is necessary to establish an O2O-based fresh chain logistics system linked with the Jeollabuk-do agricultural products online transaction system.

○ A strategy to dominate online trade/auction and serve as a key distribution base for agricultural products from South Korea’s southwestern region in response to the government’s plan for nationwide expansion of online trade for agricultural products.

○ Prepare a method of rapidly supplying fresh agricultural products harvested on the same day within the region by developing a direct delivery logistic system linking local wholesale markets and local small business owners.

○ Prepare a system to comprehensively support independent brand development and marketing activities of wholesale market corporations as a strategy for differentiating and raising the value of locally grown agricultural products supplied to wholesale markets.

○ Support the development of a system that can stably supply locally grown raw agricultural goods to agri-food companies in the province by improving the mass collection and distribution functions of wholesale markets.

○ Promote a facility modernization project to bridge the infrastructure gap in logistics and distribution of agricultural products and a standard rating system for agricultural products traded at wholesale markets.

○ Prepare a plan to develop and implement programs that encourage the establishment of new businesses and the inflow of new personnel of middlemen.